Matt+Dimmock's+Don't+Believe+The+Hype+Notes

Know -The music industry is pioneered by the hype it creates -Hype is temporary, and is not the same thing as talent

Want to know -Why is having hype as easy to get famous as having talent these days? -Why is hype more of a trend then having talent now? -How has the music industry evolved in the last 50 years?

Learn -"Talent is what's left after the hype wears off" -All types of artists now have the power to integrate means of production, modes of production, branding, distribution and audience in a seamless, streamlined way