Darnisha's+Room+for+Debate+Notes

Know


 * Image and hype can get you only so far, people actually care about the music you produce.
 * if you can conquer the Internet, you can have it all
 * the obsession in the music industry today seems to be about “discovery” and tracking what is “trending.”
 * Digital film making technology has made making music videos easy, which are one of the cheapest ways of advertising our products.
 * Hype without talent is like school without education. You can get by for a while, but then you hit a wall.
 * A viral video doesn’t “make” a star. Viewers make stars out of viral videos

Want to know


 * Who is Lana Del Rey?
 * why do people believe Lana Del Rey to be more of a hype than actual talent?
 * "Hype, like social media, is temporary, fleeting and can change course on a dime" why do they think social media is only temporary?

Learn
 * "[|Video Games]" helped float bigger ideas about her than her music would (or could) on its own
 * Her ability to translate her music for the (computer) screen helped pave the way for her album's success.
 * "[|Born to Die]" made its debut at No. 2 on the iTunes Album Sales Chart
 * Lana Del Rey's career proves that artists and labels are well aware of the power of the Web to create and sustain fame.
 * The music industry has always been a pioneer in hype. And today, with the rapid advancement of social media, hype is hitting new levels.
 * For up-and-coming artists, social media can be useful in leveraging the best deal. In a corporate environment where major labels, notorious for exploiting artists, are scared to take risks, having a large social media following can reduce the label’s risk and simultaneously work as leverage to earn a more favorable record deal for the artist.