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 * not always easy finding the right story or hook to get your voice out there and be heard among the masses, particularly back in 2009.
 * Businesses were jumping on the Twitter and Facebook bandwagon with little rhyme or reason, armed with only the very basic understanding that to keep up with the times, they must catch the social media wave or be left behind.
 * the ability to spread a message wasn’t based on how big you were, it was based on the merit of the message you were sending.
 * the use of social media beyond product marketing and into the realm of social good, the idea for #BeatCancer transpired at Everywhere headquarters in Atlanta.
 * #Beatcancer went on to spawn the most widespread social network message in a 24-hour period on October 17, 2009, becoming the number one trending topic on Twitter and setting a Guinness World Record
 * The campaign was implemented entirely through new media and word of mouth communication.
 * It was conceived and executed in less than one week, taking place in one day where people tweeted, updated Facebook statuses and blogged using the #BeatCancer hashtag in their posts in hopes of raising enough money to support finding a cure to cancer.
 * In July of 2009, Facebook reported that they had 250 million users “strong.” As of February 2012, Facebook now touts a network of more than 845 million active users.
 * not including twitter or any other social networks