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 * 70 percent of facebook users log in once a day
 * Social media accounts for 25 percent of all time spent online over 35 minutes per hour
 * 64 percent of facebook users have liked a brank on facebook
 * 43 percent of Facebook users who "unlike" a brand do so because of too much push marketing
 * 46 percent of internet users worldwide interact with social media on a daily basis
 * 25 percent of media user are likely to look into a brand ad on social media
 * 15 percent of them are likely to purchase
 * 66 percent of company community members note that the community has made them more loyal to a brand
 * 63 percent of corporate community memberes note that they will recommend brand to family or friends
 * Ford's 2011 Explorer launch on Facebook genrated a 200 percent greater return that a Super Bowl ad