Lupitas+The+Smartphone+buying+machine+Notes

Know


 * most of us carry our smartphones with us everywhere we go.
 * The younger you are, most likely to own a smartphone.
 * We use credit cards, smartphones, wireless carriers, social networks and other apps because they are convenient. “Once we commit, we’re captured”

Want to know

Learn


 * 29% of smartphone owners are “mobile shoppers”
 * 22% using phones to scan barcodes for prices.
 * 71% of app downloaders would be interested in an app that allows them to use their phone as a credit card
 * Credit cards weren’t very convenient to use, most places still don’t accept all credit card companies
 * We are starting to see our smartphones much, much more not as communication, but as buying machines.