Tanias+Notes+on+Commerce

__Know__
 * "The Smartphone in Your Pocket Is a Multifunction Buying Machine"**
 * The younger you are and the more money you have, the more likely you are to own a smartphone.
 * most of us carry our smartphones with us everywhere we go and buy things all day long.
 * new generation of applications make genuine mobile shopping easier

Want to know 
 * We commit ourselves to credit cards, smartphones, wireless carriers, social networks and other applications because they’re convenient, they’re broadly useful, and we trust the companies behind them. Once we commit, we’re captured.
 * accustomed to seeing our smartphones not just as communication and reading devices, but as multipurpose buying machines.

Learn
 *  22 percent are using phones to scan bar-codes for prices or product details.
 * Getting information through our phones is much more popular than actually using them to make a purchase.
 * 22% of mobile shoppers actually buy retail products on their phones
 * 71 percent of app downloaders would be interested in an app that allows them to use their phone as a credit card
 * 32 percent read online reviews of products.
 * 38 percent also browsed products through websites or apps
 * 38 percent of mobile shoppers in Nielsen’s survey compared prices online while shopping in a store